When commissioning a takeaway cup, Kup Coffee Roasters envisioned a vessel that was expressive and full of character, capable of resonating with the people of Chennai. As a new and rapidly expanding café, the brand aimed to cultivate a sense of local ownership and affinity.
The illustrative approach materializes this intent through a carefully curated skyline of Chennai, depicting culturally and emotionally significant landmarks and cherished urban moments. The design situates the café within the lived experience of the city, transforming a quotidian object into a medium of storytelling and civic engagement, while reinforcing the brand’s identity as both contemporary and deeply rooted in its urban context.
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KUP Coffee Roasters
KUP Coffee Roasters is a Chennai-based specialty café known for its artisanal coffee, vibrant atmosphere, and eccentric, dynamic social media presence. Their thoughtfully designed brand system, packaging and visual language full of character, making the brand instantly endearing. This project focuses on a packaging design intervention for KUP, where I designed their takeaway cups to extend that playful, energetic identity beyond the café space.
Scope
Packaging Design, Illustration
Date
2024
Team
78 Design, Sarah Mokashi [Art Director]